Thierry's core values of passion, mastery, intimacy, creativity and delivery underpin the company's vision to be the best independent route to market, with a passion for wine, mastery of the UK marketplace, intimacy with customers and consumers, a creative, flexible approach and a clear focus on delivering customer service and exceptional value to its customers.
At the end of 2008, Thierry's strengthened its commercial team with the appointment of two heads of trading and a general manager. To date, the company's key focus has been on the off-trade, specifically on the multiple retailers. Although this will remain at the heart of what Thierry's does, the company is now broadening its distribution with a new channel strategy, designed to explore the many untapped routes to market, including export. The company aspires to double its turnover to £130m by 2014. Thierry’s ability to constantly adapt to the market means that the company is well placed to ride the recession.